How to Remove Unengaged Subscribers in StayFi Email Marketing

Keeping your subscriber list clean is essential for improving email deliverability, lowering costs, and boosting engagement.

How to Remove Unengaged Subscribers in StayFi Email Marketing

Keeping your subscriber list clean is essential for improving email deliverability, lowering costs, and boosting engagement. Inactive subscribers, meaning people who have not opened or clicked your recent campaigns, can hurt your sender reputation and reduce campaign effectiveness.

By regularly removing or suppressing unengaged subscribers, you ensure your campaigns reach only people who want to hear from you.

Why You Should Remove Unengaged Subscribers

Better Deliverability – Fewer inactive addresses reduce bounces and spam complaints.
Lower Costs – StayFi pricing is based on contact count, so trimming your list saves money.
Higher Engagement Rates – A smaller, more targeted audience produces better open and click rates.

To remove unengaged subscribers, follow these steps:

1. Create an Unengaged Subscribers Segment

2. Export the Segment

3. Suppress the Unengaged Subscribers

Step 1: Create an Unengaged Subscribers Segment

Go to Email Marketing > Subscribers
Select the list you want to clean up
Click Segments
Select Create a new segment
Define your unengaged criteria
Example: Subscribers who have not opened any of the last two campaigns
Click Save

Step 2: Export the Segment

From your segment view, click Export
Download the file to your computer

Step 3: Suppress the Unengaged Subscribers

Return to the Subscribers tab
Click Suppressions
Select Add to suppression list
Upload the file you exported in Step 2
Click Add to suppression list to confirm

Best Practices for List Maintenance

Clean quarterly to keep lists healthy
Run a re-engagement campaign before removing inactive subscribers
Segment your audience for more targeted messaging
Monitor metrics like open rates, click rates, and bounces for early signs of list issues